Snowplow's Behavioral Data Platform (SaaS B2B) enables you to create and operationalize rich, first-party customer behavioral data to fuel advanced data-driven use cases – directly from your data warehouse or data lake in real-time.
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Project Overview
UX/UI Design, Print, Digital & GTM Strategy, Social Media, (re)Branding, Graphic Design.
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Type
Rebrand
Category
SaaS
Role
Lead Designer
Year
2021-2023
A data company with a twist. The swag design followed to explore a different facet of Snowplow: deconstructed elements as deconstructed data.
As we were dealing with behavioral data, we wanted to imbue both a human and biological aspect to our designs. We wanted to highlight the link between data and humans.
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For video & ad production, we wanted to bridge the gap between retro technology vis a vis modern interpretations. Snowplow handles behavioural data and part of our mission for moving image was to bring in the human aspect.
