Zinny enables consumers around the world to make the most of their devices by providing a ‘tech buddy’ solution - a one stop solution from assessing smartphone health, to chatting with the digital assistant, choosing the next smartphone or receiving phone alerts.
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Project Overview
Product Design, Digital & GTM Strategy, Illustration, (re)Branding, Graphic Design.
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Type
Rebrand
Category
B2C App
Role
Lead Designer
Year
2023
The new logo needed to reflect both the innovative spirit yet playful aspect of Zinny - a high performance assistant.
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When tackling the product design, we wanted the UI to exude a clean, sleek and minimalist look. Our utmost priority was ease of use.
The main symbolism we used throughout was that of a black box - a tool which holds flight data, enabling teams to reconstruct events.
(Product Excerpt)
The design followed a simple structure aimed at creating a seamless experience.
