Rolematch is a seed stage start-up focused on bridging the gap between job seekers and companies, focused on highlighting skills versus CVs and experience.
(SCROLL)
Project Overview
Product Design, Digital & GTM Strategy, Illustration, Branding, Graphic Design.
(DETAILS)
Branding & UX/UI Design
Type
B2C Desktop App
Category
Lead Designer
Role
2025
Year
When tackling the chromatics, we had in mind a primary color that was bold and exuded passion and fire, while balanced out with stability via earthy tones. The font, Archive Bold is a strong font that calls for balance and foundations being set.
The wordmark is built on a simple 3×3 grid for predictable alignment and clearspace. Set in Archivo Bold, it uses tight tracking (–5) to create a compact, high-impact mass that scales cleanly in product surfaces. The two-line stack—role over match.—drives a left-weighted reading path; the period acts as an anchor, signaling precision and finality.
All letterforms sit on a shared baseline with optical overshoot corrected, ensuring crisp rhythm from favicon to billboard.
Mobile-First Design. In 2025, mobile devices account for roughly 60-64% of global website traffic, while laptops and desktops make up about 36-40%
(Product Excerpt)
