Synthesia
Synthesia is a leading AI video generation platform that enables users to create professional videos featuring realistic AI avatars simply by typing text. Founded in 2017, it allows businesses to produce training, marketing, and onboarding videos in 160+ languages without cameras, actors, or studios, reducing production time and costs by up to 90%.
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Project Overview
Embedded within Synthesia's team as Senior Brand Designer, helping shape the visual language across web, motion, print and design systems.
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AI
Type
Category
B2C/ B2B
Senior Brand Designer
Role
2023-Present
Year
In 2023, Synthesia underwent a full rebrand. Building on agency-led foundations, our team developed the system behind it—component libraries, design infrastructure, and scalable patterns. Since then, we’ve continuously evolved the brand,
(Product Excerpt)
We’ve designed motion assets with Synthesia Studio, expanding the depth of our motion repository and complementing existing motion output, while illustrating the platform’s strengths and evolving the brand’s visual language in motion.
Landing pages for major product launches and funding milestones, delivering experiences that are on-brand, user-centric, and results-driven.
We design interactive widgets for landing pages, creating components that enhance usability, strengthen the brand experience, and support SEO performance.
(Product Excerpt)
The design followed a simple structure aimed at creating a seamless experience.
